Energy, Power and Infrastructure
The Resiliency Imperative
Strengthening critical systems is the key to unlocking long-term potential
As climate change, regulatory changes, and geopolitical shifts make building and maintaining critical infrastructure systems increasingly challenging, we provide expert guidance and practical solutions to help our clients understand, prioritize, and align their communications with fast-changing stakeholder expectations.
Hardwork and Soft Skills
The hard work of making our infrastructure more resilient and sustainable is never done. And yet in a dynamic, innovative culture people can grow impatient with the pace of change. By communicating what is happening and why, we build support for sustainable, resilient infrastructure with stakeholders.
Our clients include:
- Utilities
- Infrastructure Technology Providers
- Engineering and Construction Firms
- Energy Providers
- Infrastructure Products
- Government Agencies
Our History
Essense was one of the first strategic marketing consultants to focus on the energy, power, and infrastructure field practitioners over a decade ago, and we’ve refined our proven approach to incorporate technology and be useful for companies of any stage.
Purpose-built digital media and marketing solutions
Southern Touch Screen
The role of electric utilities is shifting rapidly in response to an array of new technologies and growing consumer demand for more diversified services from their energy provider. With this shifting marketplace, the role of consumer facing communications has never been more important and utility companies need the right strategy and tools to tell complex stories and connect with their customers needs.
Southern Company’s Federal Services group provides comprehensive energy management services to federal facilities including everything from diversified renewable energy supply, microgrid infrastructure, energy efficiency upgrades, and fleet electrification. They needed a way to tell several dynamic stories and convey the range of services they are equipped to provide.
Essense created a touchscreen platform that integrated custom content with case study materials and messaging from across their family of companies to tell a cohesive story and enable prospective customers to discover what Southern Company could do for them. This included developing a user experience (UX) strategy as well as building a user interface (UI) complete with custom icons, original videos, and graphic displays that aligned with their established brand standards.
Results
And it’s working…
- A streamlined customer experience with ease of accessibility, increased clarity of services, and expedited content search and location ability.
- Increased presence and customer engagement at trade shows and public events
- Expedited customer sales pipeline development
Digital and Traditional Media campaigns that work together
NYSERDA Offshore Wind
Offshore wind is poised to be the next renewable energy industry to establish roots in New York and drive increasing demand for clean energy workers in the State. With nearly 164,000 New Yorkers already working in the clean energy industry, the State is expected to create more than 10,000 jobs through its commitment to developing 9,000 megawatts of offshore wind energy.
NYSERDA sought support with building brand awareness for Offshore Wind development in New York, building awareness for workforce training and career pathways, generating leads for their email newsletter and promoting various local in-person events across the state of New York.
As part of these initiatives, Essense created custom display ads showcased to specific audience segments on the Google ad network, Meta ads, LinkedIn ads, as well as in local publications and the New York subway system. Additionally, we formulated custom headlines and descriptions to run paid search ads on google. We conducted A/B testing to fine-tune and optimize the strategies over the course of the campaigns.
Results
And it’s working…
- Increased Offshore wind page viewership by 937%
- By redesigning the newsletter sign-up page and reallocating campaign budgets to the most effective channels, we increased email sign ups by 98%
- 1676% increase in new visitors to the Workforce Development website
- Boosted “contact us” submissions on the Workforce Development website by 7x
937%
Increase in page viewership
98%
Increase in email sign ups
1676%
increase in new visitors
7x
“Contact us” submissions
