NYSERDA – Offshore Wind Campaign

Branding

Campaign

Marketing

Description

This “hybrid campaign” leveraged almost all of our expertise and talents in order to meet and exceed an array of goals.

Objective

NYSERDA’s goals for this campaign was to not only build awareness of, and enthusiasm for Offshore Wind Power but to also educate residents about the programs impact as a job creation engine.

List of deliverables

Digital Marketing Campaign, Social Media Campaign, Out of home advertising in key geographic locations.

Services Provided

• Messaging Strategy
• Digital media planning and buying
• Print media/Out of home media planning and buying
• Creative Development
• Video Production
• Community Event Planning & Management